Marketing @ Your Library

Marketing @ Your Library Workshop
Now Accepting Registration
Deadline October 11, 2007

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The Association of College & Research Libraries (ACRL) and University at Albany, State University of New York are accepting participant registration, for the Marketing @ Your Library Workshop with an application deadline of October 11, 2007. The workshop is an intensive one-day program intended to guide individuals in developing a marketing communications program for an academic library. The focus is on communicating with external audiences but involving internal audiences, e.g. staff, friends, and volunteers. The program emphasizes basic marketing concepts and skills that enable libraries to develop a customized marketing program. Time is also spent on learning about award winning marketing plans and activities successfully undertaken by academic libraries from across the country. In addition, information is provided about ACRL’s Best Practices in Marketing Academic and Research Libraries @ your library® Award competition.

Workshop Instructors
The workshop instructors are: Ken Marks, Dean Emeritus of University Libraries, University of Nevada – Las Vegas, and former chair of ACRL @ your Library Task Force and the ACRL Marketing Academic Research Libraries Committee. Dr. Marks has presented this highly acclaimed workshop to academic librarians located in the US, Europe and Asia; Mary F. Evangeliste, Training Coordinator-Information Commons, Undergraduate Services Team, University of Arizona, Main Library, Tucson, Arizona. Ms. Evangeliste was a member of the American University Libraries Team that was the 2005 recipient of ACRL’s Best Practices in Marketing Academic and Research Libraries @ your library® Award; Frank D’Andraia, Dean and Director of Libraries, The University at Albany, State University of New York and chair, ACRL’s Marketing Academic Research Libraries Committee, as well as MARL Committee members Barbara Winters, Dean of Libraries, Marshal University, Huntington West Virginia and Cynthia (Cyndy) Pawlek, Associate Librarian of the College Dartmouth College.

Who Should Attend
The one day workshop is designed for librarians with an interest in developing a marketing plan or strengthening an existing marketing initiative. It is most appropriate for those who have direct responsibility for development and marketing efforts and for those individuals interested in developing programs to heighten user attention to selected library services and operations.

Date & Location

The workshop will be held Thursday, October 25, 2007, at the Science Library (Standish Room) of the University at Albany, State University of New York.

The registration deadline is Thursday, October 11, 2007.

Fee
The participation fee for this one-day ACRL/UA workshop is $100 per participant ($75 for ACRL, and ENY/ACRL members, as well as SUNY Library Personnel). This covers the cost of the program and instructional materials, and refreshments (morning coffee & treats, lunch and afternoon coffee and treats).

To Register Contact:
Anna Z. Radkowski-Lee
Library Personnel Officer
University Libraries – LI 111
University at Albany, SUNY
1400 Washington Avenue
Albany, New York 12222
(518) 442-3574 phone
(518) 442-3567 fax

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